In pandemic hospital and clinic business affected adversely. If you want to multiply your revenue, you have to adopt a 21st-century Hospital business promotion strategy, indicating the fourth industrial revolution.
First, you have to develop a fully dynamic website with updated content of patient education by regular blog writing. It will be the digital address of your hospital/clinic.
Secondly, after pandemic patients are avoiding Hospital/clinic visits to prevent infection and they prefer online doctor consultation. Therefore, you should adopt an online doctor consultation.
The third is social media marketing. Maximum patients are using social media, so you should be active on social media by posting patients feedback video, patient educational material by blog and YouTube video.
Fourth is SEO (search engine optimization) for your website to be on top in Google search in your category.
The fifth is WhatsApp marketing. Maximum patients are using WhatsApp. It will be very effective marketing strategy.
Sixth is the registration of hospital/clinic on online directories like Just dial, Google, etc.
Seventh is NABH accreditation/certification, which will not only increase cash patients due to quality certification but also empanelment of TPA and government panels at better prices.
Eighth is TPA empanelment because mediclaim patients are increasing day by day and TPA empanelment will increase your patients 30 to 40%.
Ninth is government panels empanelment like CGHS, ECHS, ESI, Ayushman Bharat will also increase your patients by 30 to 40%.
The tenth is staff training to improve quality.
The eleventh is taking feedback of patient and taking corrective and preventive action on it.
Twelfth is adopting technology like CCTV, robotic surgery, artificial intelligence will also increase the revenue by changing according to the need of the hour, that is the Fourth Industrial Revolution.
The thirteenth is promoting medical tourism in your hospital to attract foreign patients.
The fourteenth is improving infrastructure equipment and trained staff to attract high paying patients.
If you could adopt all or some of these measures, your patient footfall, and revenue will increase drastically.If you are interested in any of the above you can contact us @ 9773935777 or [email protected]
